Sylvester Arnab

Sylvester Arnab

Sylvester Arnab

Professor in Game Science @Coventry University |

Co-creative journey through playful and Gameful Design 

  • Discussions on the power of co-creativity in gamification design.
  • Why designing playful and gameful activities as a learning process could translate into sustainable practices, habits and behaviour in the long run.
  • Examples from real-life initiatives that are breaking displinary and cultural barriers, such as the GameChangers  programme in the UK, which has also been adapted in Malaysia (CreativeCulture project).

 

Prof. Sylvester Arnab is a Professor of Game Science and a Research and Innovation Lead at Coventry University’s Disruptive Media Learning Lab (DMLL). Game Science refers to playful and gameful methodologies for user engagement, experience design, and behavioural change, which include investigations of the impact of applied gaming, serious gaming, game-based intervention, gamification, and playful techniques in various domains, underpinned by pedagogical, motivational, and psychological theories and practices. With over 10 years research experience in simulation, serious games, and gamification combined, his research interests include gameful, playful, and persuasive designs that transform ordinary tasks into extraordinary experiences. He has a large portfolio of funded projects (https://sylvesterarnab.com/featured-projects/) and publications (https://sylvesterarnab.com/publications/) in the domain. He co-founded the GameChangers – Game Design Thinking initiative (gamify.org.uk), which is also being adopted and adapted in other countries, such as Malaysia (myCapsule.my).